PAINT Colour of the Year!
2018 Colour of the Year
Not for those who fear bold colour!
The blue-based purple shade, 18-3838 Ultra Violet, evokes music icons like Prince and Jimi Hendrix, which is fitting since purple is often linked to creativity and imagination. According to Pantone, purple is a colour associated with mindfulness and nonconformity.
Ultra Violet is also meant to be reminiscent of the cosmos with its rich mix of red and blue.